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What is Silk-Screening?

silk screen

We are sometime asked what Silk-Screening is and why used it.  Silk Screening is a process of printing using thick inks, squeegeed (pushed) through a mesh (screen) with a stencil style image which the ink fills and creates the image on a substrate below.  Original silk was used as the screen but polyester mesh or synthetic meshes are used today.  Silk-screening is is used mostly on apparel like graphic tee’s sold in retail stores and branded t-shirts for companies, sporting teams, etc.  It is also used on signs, posters, labels, tags, and other items need long-lasting requirements.   It produces a very opaque and durable print.  It can be used on apparel where embroidery is too expensive for the budget.

Click Here to see locations we can print on a T-Shirt 

Need more information on silk-screen printing or other print methods.  Give us a call.

 

The handwriting is on the … label

 

 

Handwriting on labels can be a sticky business…

 

 

Labels are sometimes written on by hand in many circumstances such as:

  • Name Badges at meetings, conventions and other gatherings

  • Shipping Labels

  • Medical & Surgical Applications

  • Quality sign off in manufacturing

 

Besides choosing the correct adhesive for the application, the other two main factors are labels material surface and imprinting instrument.  Normally matte, smooth surfaces accept handwriting much better than gloss materials, vinyls, polyesters and laminated labels.  In addition, the ink will dry much faster on these matte types of label surfaces.  Second is the writing instrument you are using.  Pencils will write OK on matte surfaces but be hard to read.  Gel Pens are the worst when it comes to writing as they smear quickly and do not dry well.  

The best writing instrument?  Sharpies!  They will write on almost any surface and dry fairly fast, though matte surfaces are still the best label surface.  When creating a label you need to write on, consider these factors in choosing the correct material or just ask the label experts at Eagle!

 

 

 

 

Eagle creates cool product for the U.S. Navy

 

The United States Navy came to Eagle with a project designed to minimize the risk of catastrophic aircraft damage and loss of personal on DDG51 Class Ships (Guided Missile Destroyers).   Eagle took the rough draft information and drawings and working from scratch created artwork, tested materials and produced a spinning wheel placard tool that helps ship personnel consider and measure wave hazard conditions during aircraft operations and make course and speed corrections given a certain wave height to reduce such risk.

Laser Checks

Prevent Fraud 

Laser checks are becoming more popular for companies to imprint themselves but with the growth of customer imprinted checks comes another problem – the availability of check stock, MICR toner, and check software to allow criminals to easily produce a viable check.  That’s why Eagle not only designs innovative security features for checks but also has and advocates the use of a controlled security paper only available to companies like Eagle, not a substrate that is easy to purchase through online vendors or popular supply chains.  For more information on our document security features for checks, transcripts and other documents requiring security, please click on our various options below.

What does it mean to add “bleed” to my artwork?

When you supply your own artwork, has your printer asked you to add a “bleed” to the artwork?   Many printed pieces have artwork, graphics and background colors that go to the edge of the paper.  Bleeds refer to the artwork that goes beyond the finished product and is trimmed off in the finishing process.  As it  is extremely hard to print exactly to edge of tthe paper due to paper and press movement, bleed allows for those adjustments so that when trimmed, the colors to right to the edge.  In the United States and Eagle, a 1/8″ bleed is normally added.

 

This info-graphic explains bleed:

 

Have a printing question?  Click Here to ask us!

Can I supply Eagle Artwork?

Though our graphics department can handle any art needs you require, we encourage you to supply your own artwork.  

 

 

 

We ask that you meet the following criteria so that there are no issues or additional work later in the process:

  • Final art should be a high-resolution pdf at minimum 300 dpi in cmyk color format
  • Hi-res pdf should include printer’s marks (crops and registration marks)
  • If text and/or graphics touch the trim edge, it should bleed beyond by .125 inch
  • If text and/or graphics do not extend to the trim edge, include a white inside margin of at least .125 inch
  • If supplying original art files, Adobe CC (or earlier versions) are acceptable: InDesign, Illustrator, Photoshop
  • Supplied original art files should be packaged with all fonts and all placed/imported images
  • If not packaged, all imported images must be embedded in the layout document
  • All embedded images (eps, jpg, tiff, bmp, psd) must be hi-resolution (at least 300 dpi); lower resolution may result in poor print quality 
  • Microsoft Word files and PowerPoint slide presentations can be supplied to us for text only, and will require some production work to convert and/or rebuild for print industry
  • Art created with other non-graphics software such as Microsoft Publisher is not acceptable for print and will require production to reformat or recreate
  • Bitmapped art created with Corel Paint should be saved as a hi-res pdf ­ following above specs.
  • If you create art using Corel Draw please save as a pdf or vector eps and follow noted above specs.
  • If not supplying fonts to us, all fonts should be outlined to prevent font conflicts (or rasterized if using Photoshop)
  • Email the Eagle Graphics Dept. if you have questions about preparing you art files: Graphics@eagle411.com
  • More information can be found at: Artwork Guidelines 

Thumbtack Logo Special

This Special is Exclusive for Our Thumbtack Clients

Thumbtack Special Logo Design

 

Here are some of the logos we have created

Advanced Logo designsx              CF Logo stacked       City Speakers Logo

BENZ Logo                 Print                  Print      STS Logo

 

 

   StoneAge Logo

 

To take advantage of this amazing special, please contact:

Rodger B. Price, Director of Marketing 

rodgerp@eagle411.com 

How Rewards Effect Customer Loyalty

Loyal Customers Want to Be Rewarded

A current (January 2016) article in Marketing News magazine, a publication of the American Marketing Association provides a summary of a larger study on the effects of customer loyalty on retail pricing.  In the “The Buzz“, an insight into scholarly study “Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations” shows some interesting information on offering discounts to customers.  In essence, offering continuous discounts to clients creates a “downward spiral” of pricing.  This means that the more discounts you offer a customer to maintain repeat business lowers your profit.  The article also states that “Loyal customers want to be rewarded, but rewards don’t have to be discounts”.  How can you be creative in your marketing efforts to reward your clientele without giving them discounts?  Easy!  The study shows that “free gifts”…. stand as effective gestures to customer loyalty”.  There are lots of ways and price points to give gifts.  

  • Promotional Gifts
    • Promotional products can serve two purposes for your business.  They can be branded with your company information while at the same time, be a free gift and hopefully be a useful item that will be used and/or seen daily
  • Executive Gifts 
    • Want to offer something a little, nicer, a little more perceived value, this category offers tons of ideas within your budget but can look and feel much more expensive that they are
  • Personalized Gifts
    • These are very, very cool.  You can personalized each gift with your logo AND the clients name and/or company.  Click here to see an example
  • Incentive Gifts
    • There are the Granddaddy of gifts.  These can be Top Brand/Name Brand Merchandise that can be branded and unbranded for your customer.  You can purchase the products as one-offs or create a branded web site where your customers can orders these types of gifts using a code you give them.  You can even give codes out that work for different price points.  C

All in all, giving your clients gifts is a perfect way to gather continuing loyalty from your customers. 

Fly Your Flag

It’s productshota brand new year and you better do more to market your business than ever before.  As the economy continues to improve, more and more competition will be entering the field.  In the marketing realm, you must make customers aware of your product or service.  

Wikipedia states that: “Banner-making is an ancient craft. Church banners commonly portray the saint to whom the church is dedicated.  The word derives from French word “bannière” and late Latin bandum, a cloth out of which a flag is made.  The German language developed the word to mean an official edict or proclamation and since such written orders often prohibited some form of human activity, bandum assumed the meaning of a ban, control, interdict or excommunication. Banns has the same origin meaning an official proclamation, and abandon means to change loyalty or disobey orders, semantically “to leave the cloth or flag”.”

Banner Flags are a great way to do this for may businesses.  The create high-impact visibility and can also produce interest in your potential client, the next step in your marketing funnel after awareness.  There are many variations of this flag for many uses, indoors and outdoors.   Outdoor advertising flags are perfect for:

  • Retails Stores
  • Auto Repair Businesses
  • Car Washes
  • Trade Shows
  • Outdoor and Indoor Events
  • Hundreds of other ideas!

Eagle Print Dynamics has an awesome price for these in January.  Check it out at: eagle411.com/specials 

Custom Labels with No Die Charge? Wait… What?

I Love Technology!

I have to tell you, in this environment of at times, too much technology that sucks our time and brains, of always being on our smart phones, even in the middle of a ballgame, there are some technologies that are so very cool and actually help businesses.  A while ago, digital labels came into existence but for any custom shape, you needed to purchase a $ 200 plus custom die to make that shape on the roll and more special the shape was, the higher the price.  Well no more!  Now you can get the custom shape label you want using digital printing and the magic of laser cutting. 

You can print your company logo, a state in the US or country in the world or one of your products.  Using laser cutting technology along with digital printing, your ideas can come to life.  The possibilities are endless. 

Take a look at our video and see “magic” in action  

AnyShapeLabels

Now that is cool!  Using laser technology your labels can be die cut into any shape you can image.