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Printing Terms

Print University

Print University

 

  • Bleed: Printing that extends to the edge of the sheet after trimming. “Bleeds” over the edge so the cut removes part of ink
  • Cover: Thicker paper for the outside of a printed piece as compared to the inside paper (guts)
  • CMYK: Abbreviation for the colors used in four color process printing that create “full color” images. Cyan (Process Blue), Magenta, Yellow and Black
  • Cure: Giving inks and other coatings the time to dry so that they do not transfer to the backs of each other (offset)
  • Flood: To print a sheet completely with ink or varnish
  • Graduated Screen Tint: Screen tint that changes density (percentage) gradually and smoothly. Also called a gradient
  • Metallic Ink: Ink containing powdered material or pigments that simulate metal. e.g. Silver, Gold, Bronze, Copper
  • Opaque: Paper or ink that is not transparent
  • Overprint: Printing an image over a previously printed image
  • Over-Run: Due to the waste factor, the printing industry standards allows for 10% more or less in product than ordered.  In some products, this may be 5% or up to25%
  • Page: One side of a publication. A 8-1/2″ x 11″ page printed both sides and folded in half has 4 pages total of 4-1/4″ x 5-1/2″
  • Page Count: Number of total pages that a publication has
  • Pagination: The numbering of pages. Because many pages may be printed, collated and folded together, pages do not necessarily print next to each other on a printed sheet
  • Panel: One page of a brochure. A 8-1/2″ x 11″ tri-fold brochure has 6 panels
  • PMS: Pantone Matching System, the trade name of Pantone colors so everyone uses the same system for color matching
  • Register: To place printing properly with regards to the edge of the paper to ensure copy lines up correctly when printing
  • Self-Cover: A printed piece such as a catalog of brochure with several pages with the cover the same paper (type, weight and color) as the inside pages (guts)
  • Self-Mailer: A printed item piece that an be mailed without an envelope
  • Wrong-Reading: An image that is backwards when compared to the original. Also called reverse printing. Normally used for inside window stickers