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How Rewards Effect Customer Loyalty

Loyal Customers Want to Be Rewarded

A current (January 2016) article in Marketing News magazine, a publication of the American Marketing Association provides a summary of a larger study on the effects of customer loyalty on retail pricing.  In the “The Buzz“, an insight into scholarly study “Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations” shows some interesting information on offering discounts to customers.  In essence, offering continuous discounts to clients creates a “downward spiral” of pricing.  This means that the more discounts you offer a customer to maintain repeat business lowers your profit.  The article also states that “Loyal customers want to be rewarded, but rewards don’t have to be discounts”.  How can you be creative in your marketing efforts to reward your clientele without giving them discounts?  Easy!  The study shows that “free gifts”…. stand as effective gestures to customer loyalty”.  There are lots of ways and price points to give gifts.  

  • Promotional Gifts
    • Promotional products can serve two purposes for your business.  They can be branded with your company information while at the same time, be a free gift and hopefully be a useful item that will be used and/or seen daily
  • Executive Gifts 
    • Want to offer something a little, nicer, a little more perceived value, this category offers tons of ideas within your budget but can look and feel much more expensive that they are
  • Personalized Gifts
    • These are very, very cool.  You can personalized each gift with your logo AND the clients name and/or company.  Click here to see an example
  • Incentive Gifts
    • There are the Granddaddy of gifts.  These can be Top Brand/Name Brand Merchandise that can be branded and unbranded for your customer.  You can purchase the products as one-offs or create a branded web site where your customers can orders these types of gifts using a code you give them.  You can even give codes out that work for different price points.  C

All in all, giving your clients gifts is a perfect way to gather continuing loyalty from your customers. 

Custom Labels with No Die Charge? Wait… What?

I Love Technology!

I have to tell you, in this environment of at times, too much technology that sucks our time and brains, of always being on our smart phones, even in the middle of a ballgame, there are some technologies that are so very cool and actually help businesses.  A while ago, digital labels came into existence but for any custom shape, you needed to purchase a $ 200 plus custom die to make that shape on the roll and more special the shape was, the higher the price.  Well no more!  Now you can get the custom shape label you want using digital printing and the magic of laser cutting. 

You can print your company logo, a state in the US or country in the world or one of your products.  Using laser cutting technology along with digital printing, your ideas can come to life.  The possibilities are endless. 

Take a look at our video and see “magic” in action  

AnyShapeLabels

Now that is cool!  Using laser technology your labels can be die cut into any shape you can image.

Protecting Your Credit Cards

RFID Credit Card Sleeves

Protecting Your Digital Footprint

Technology has given us wonderful things and freedom but has also opened the opportunity for crooks.  It’s a sad but real truth, thieves are developing new and clever ways to steal your valuable financial information.  Criminals can secure your credit card data simply by walking past you with an electronic scanner or conceivably a cell phone.

This threat is due to the implementation of radio-frequency identification chips (RFID) or Near Field Communications (NFC) chips being embedded in all new credit cards and ATM/Debit Cards. (Ironically to make identify theft more secure)  Even large financial institutions can run in to this issue as Barclay’s Bank did in Great Britain as this video shows

 

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Is the danger a significant threat to you? Probably not (at the moment) but a simple fix can ease your mind.  By inserting your cards into a protective sleeve (shown top left) that has a protective internal foil, scanners can not read your cards.  Think an aluminum hat to keep the aliens or the government from scanning your brain… same thing!

This product is a great promotional product for your company also… especially if you are in any type of security or financial company.  They are inexpensive and a valuable tool for you and your clients.

Do Business Cards Still Matter

Primal Marketing, Rodger PriceIn this age of overwhelming digital media, do business cards still mean anything?  For that matter, even to people under 35 years old who could just “Bump” information (of course if there is a WiFi signal present… oh and if “Bump” still existed!)  But back to business cards, “Why yes Virginia, they do!”  More than ever business cards are just as important as when they first began being used in the 18th Century as Calling Cards or TradeCards. Attend any trade show, business mixer or business meeting; the business cards are flying fast and furious.  

Don’t take my word for it, check out what graphic designer Roberto Blake says in this video.    If you want to check out some cool business card transformations, click here or give us a call to see the newest in business card materials and imprint methods.

Is Direct Mail Dead?

Direct Mail

Direct Mail is Dead – Long Live Direct Mail! The notion that direct mail is a thing of the past is a delusion. The arrival and rapidly expanding growth of the Internet, digital and social media fuels the flames on this misconception.

Stories of the United States Postal Service losing 15 billion dollars per day only add to this fallacy. It is true that direct mail has lost much of its punch and percentages of lead generation/sales over the past few years, but much of that is due to improper marketing beliefs in a shotgun blast approach of awareness marketing that leads no one to interest, desire and action. Correct and assertive direct mail can be a forceful part of an accurate integrated marketing system. 

Is direct mail always a homerun?… No. This doesn’t signify direct mail is not important to the marketing mix. As any other marketing tool is utilized in a marketing mix, be it a web site, digital media, social media, etc., testing, challenging, tweaking are all part of the process.

Long Live the Direct Mail King/Queen/Gender of your specification.

Sometimes it’s the Little Things

My wife and I just returned from Hawaii… I know, I’m a bragger… but actually we received the trip free as a sales award for my wife from her company Silpada Jewelry! Silpada always goes out of it’s way to give the top 4% who earn this award the best on the annual “SOAR” trip and even more to the 1% who earn the upgrade each year like my wife.

But sometimes it’s the little touches that matter and you remember. This year we walked into our room at the Waikiki, walked to the window and looked out on the beautiful beach and ocean from a high floor, but what we remember was the bathtub. Silpada had the hotel staff “paint” the word “Aloha” and the Silpada logo. Pretty simple huh? But memorable and probably free or very inexpensive to do.

So the question is, what little things can you do  for your clients to be memorable? Something as simple as a handwritten thank you card (yes, handwritten), maybe some donuts, flowers, something cool and useful. What have you done to impress a client?  Let me know.

I Feel the Need for Speed!

Speed Baby! More power Scotty! Go Speed Racer Go! Quickness is one the the hallmarks of a great company. How fast (and of course correctly) you perform a job is all important to your customers these days. We as a society are being well groomed to want it now not later. Nothing more illustrates how well a company can do this especially in this busy holiday season than Apple.

I needed a new charger for my iPhone 5 (having lost the new one within two days of buying it) and was in and out of the Apple Store (and you know how buys they get normally but during the holiday season… ouch!) How you ask? At the front of the store was a long table with the most popular Apple products including my charger. I grab one, the girl scanned it with her iPhone, swiped my credit card with an added devise on my iPhone, e-mailed me the receipt and I walked out of the store in under 1 minute. WOW!

Apple iPhone 5

So the lesson and the question is, “How can you do things faster for your client… with and without using technology?”

Can you:

  • Supply faster quotes/pricing?
  • Deliver faster?
  • Answer questions faster?
  • Eliminate the hassles so transactions with customer flow faster?
  • Answer the telephone, e-mails, contacts faster?
  • Acknowledge a client faster?

Right now…. pick one thing you think you and/or your company can make faster… and do it.

Promoting with Fun

Air New Zealand knows how to promote safety, fun and the new The Hobbit movie.  Check out their new on-board safety video. How can you have fun and promote your business.  You don’t have to be an award winning director like Peter Jackson…. but what can you do?  Link into Twitter and Facebook and get some viral movement.