Facebook LinkedIn Twitter Youtube Instagram Pinterest

Using Promotional Products to Grow Your Business

  1. Why Use Promotional Products?
  2. How to Grow Your Business by Keeping Your Name in Front of Customers
  3. What are some Buying Tips?
  4. What are some last minute tips to remember when giving gifts?
  5. Why give Branded Apparel?
  6. How does California’s Prop 65 affect my buying?
  7. How can I improve my Trade Show experience?
  8. Exactly what are Promotional Products?
  9. What are Ad Specialties?

Why Use Promotional Products?

Use Promotional items to Motivate, Reward, Retain, Grow and Celebrate. Here are a just a few ways we integrate your needs with a customized program to make this happen:

Employee Motivation and Sales Incentive Programs

Attendance, anniversary program, greatest increase in sales, cost saver award, new initiative award, fund raising, sponsorships.

Public Relations eStores

Promoting to new and existing markets, awareness about improvements, quality resolution, service improvement.

Safety and Education Programs

Incentives for attending classes, incentives for decreasing out of work time for safety issues, incentives for submitting ideas that are then implemented.

Trade Show Coordination

Pre-show marketing, show handouts, post show follow-up, conferences, conventions, meetings.

Brand Awareness Programs

Direct mail, business to business or consumer marketing, incentives to create awareness with brand, develop consistent promise to mission statement.

Business Gift Fulfillment

Customers, partners, suppliers, customer relations, seasonal gifts, “thank you” gifts.

Employee Relations and Event Marketing

Recruiting, new hire packages, retention programs, milestone awards, recognition awards.

New Account Generation

Incentives to move business, open house, plant tours, referral rewards, incentives to test new product/service, referral awards. As a proven component of your marketing strategy, on one side we know how to segment an audience, speak to it, and motivate it. On the other, we understand how to leverage value, enhance your image, build loyalty, increase awareness and drive sales.

Eagle ensures your branded merchandise reflects your brand and meets objectives. We complete the cycle with e-Business, Creative Services, Fulfillment and Custom Packaging. As part of your larger marketing strategy, promotional products are an effective and economical way to promote your company.

Promo items are all part of an effort to make retain name recognition. Aside from name recall, they can also get consumers to generate customer referrals, increase traffic at trade shows, or talk about new products. It’s been proven that customers who receive giveaways have a higher opinion of the companies than those who do not.

Adding corporate logo promotional products to your advertising campaign can definitely augment your sales when used properly. One of the best benefits of these products is that they are items that people will use over and over. This repetition continues to advertise your name and products over and over to the person. So when selecting promos, think of something practical that your customers will use.

When planning a campaign, first define your objective. Do you want to increase traffic at your trade show booth, or introduce a new product? The giveaway you select depends on what your goal is for using it. Also, think about how you will distribute the items. Planning for this ensures that you will get the items into the hands of the right people.

How to Grow Your Business by Keeping Your Name in Front of Customers

Keeping your name in front of customers and prospects is critical to growing your business especially if you rely heavily on word-of-mouth and referrals. You’ve got to find ways to make it easy for people to remember you and find you.

Newspaper and magazine advertising is one option, but often too expensive for most businesses to do on an ongoing basis. Another way, which is memorable and cost-effective, is through the creative use of promotional products- items given away free to your customers, prospects and referral sources.

Who hasn’t received a pen, key chain, or mug imprinted with a company’s name and phone number on it? Maybe your company has even handed out a few of these items. But do you know the true power of promotional products and how to use them most effectively? Consider this recall rate data: Banner ads…27% Print & TV ads…53.5% Promo Products…76.1%

The “staying power” of promotional products is what makes the difference. Unlike ads that can be overlooked, a good quality promotional product is functional and used for a very long time. Imprinted with your logo, website and phone number, these promotionals continue to remind people of your business long after they have been received. For example, a calendar hanging on a wall and a mouse pad sitting next to a computer keep your company name and phone number ready and available for customers when they need your products or services.

The following statistics and trend information from the Promotional Products Association International might surprise you:

Besides the ever-popular pens, mugs and knives, you can find a wide variety of items that can be personalized and used as promotional giveaways. Nowadays, everything from luggage tags and golf tees to water bottles and lunch coolers can be imprinted with your slogan & company name. What’s important, however, is to select something that is useful and that your customers will want to use again and again.

Consider choosing an item related to your business. For example, the front office folks may receive a calculator or ceramic mugs, while the outdoor lawn care staff may need a hat, and contract estimators may select a tape measure or flashlights. Whatever you decide, make sure the products are of good quality and have meaning to your audience.

Also, don’t be afraid to give different people different items. For example, you may choose to give a more expensive item, like a nice sweatshirt or jacket, to your very best (or largest) customers and a magnet or notepad to other customers and referral sources. Everyone will remember your company favorably and you will maximize the use of your company’s promotional dollars.

While holidays present a prime time for using promotional products, those given at unexpected or unusual times can often be the most effective and memorable. The fact that you gave away an interesting and useful item will stand out in people’s minds, instead of being forgotten amidst all the holiday excess and clutter. Try to pick a time that ties in with something directly related to your business – like an anniversary, open house, or the launch of a new product or service.

Some other creative ways to use promotional products include:

  • Mailing a promo product with a sales letter can increase your response rate by as much as 50%.
  • Customers who receive promo gifts are more likely to refer friends and colleagues to your company,
  • Promo products can help increase repeat orders from your customers by as much as 16 percent.
  • Sending a promotional product like a baseball cap with a thank you note can enhance your customer’s positive feelings about you by as much as 25 percent.
  • At trade shows, promotional products can increase awareness of and preference for an exhibitor’s products by as much as 70 percent. Power of Promotional Products
  • To reinforce early orders and early payments, for instance, send a pen to customers who consistently pay once a bill arrives.
  • To thank customers for their business. For example, bicycle dealers may want to give out free water bottles with the purchase of every bicycle and auto repair shops may include floor mats with every service job.
  • To support community events, sport teams, and educational programs. Instead of giving money to your town’s summer festival for instance, try donating Frisbee® Discs imprinted with your logo. Or donate balloons to the high school graduation ceremonies as a way of showing your company’s pride in students’ accomplishments.
  • To recognize employees for their hard work and length of service to your company give them sweatshirts, jackets or t-shirts. These are popular gifts for employees on 5- or 10-year anniversaries. (Remember, employees who feel good about your company may do a better job with customers) Think over your brand to see if there is a tie-in you can make. The more you can relate the item to the rest of your company, the more powerful it becomes. Many brands logos were not designed with promotional items in mind. Size and format vary widely by product. Also, do you have logo color restrictions? Used creatively, promotional products can help differentiate your company from the competition, build relationships with current customers, and attract new business. They can also create feelings of goodwill and encourage the word-of-mouth your company relies on for new business.

What are some Buying Tips?

Avoid the rush. If possible, give yourself at least three weeks from start to finish to ensure the smooth production of your promo products more for very large or highly customized orders. Many distributors offer rush services – but they’ll cost you.

Choose your item carefully. Don’t choose your promo product based on the latest trend, or on the rock-bottom price. The right item will have value to your target audience and help you achieve the results you want. Promote from within. Giving employees logo t-shirts or baseball caps can be a great way to increase external brand awareness while also building company loyalty.

Planning pays. Developing a consistent theme for your promotion and preparing a detailed distribution strategy will maximize the impact of the items.

Get some feedback. Test a sample of the promo products you’re considering on members of your intended audience. You may get valuable information, for example that the item you picked was the top giveaway at a recent tradeshow, or that while your employees enjoy working for you, they’re not interested in clothes made in the company colors.

What are some last minute tips to remember when giving gifts?

The time for giving corporate gifts is not the time to give out cheap pens. Giveaway-type products should be reserved for when you have a new product announcement, or to tie in with an event theme. During holidays and other gift-giving times, go with something a little more expensive.

Giving corporate gifts is an excellent way to maintain relationships, whether it’s with a valued client or to recognize employees. When giving gifts, remember to keep them appropriate, know the company’s policy on gift giving, and be thoughtful. Choose gifts that fit the person’s interests, job, or hobbies. Be aware of any dietary restrictions they may have as far as health, religion, or philosophy.

Personalized corporate gifts come in many forms, from clothing to desk clocks to engraved silver and gold. Giving a $1.50 pen to a CEO who spends millions of dollars a year with you is not a way to thank him or her. You want to leave a memorable impression, but not in that way!

A gold watch, a crystal clock, or an executive desk set would be more appropriate personalized corporate gifts in these situations. Also, remember to personalize it with the recipient’s names or initials, not your company logo. Imprinting your logo on a real gift is tacky.

Why give Branded Apparel?

Using corporate embroidered apparel to encourage teamwork among your employees is easy to do. With so many options available for styles, colors, and sizes, you can get virtually anything you want in corporate embroidered apparel. Add your logo, company name, or slogan to a t-shirt or jacket, and your employees will feel like they are part of something.

There are other benefits to using corporate embroidered apparel, too. You can give these items as gifts to contest winners, loyal customers, or to say thank you to a business associate. Use them as incentives among your employees to work harder and earn corporate logo apparel.

Items such as jackets and golf shirts have a high perceived value, and are more appreciated than cheaper items like pens or mousepads. Though they are all useful, they serve different purposes. Corporate embroidered apparel is reserved for certain people, while businesses tend to give away inexpensive items to anybody that walks into their office or trade show booth.

Practically anything that you can wear is available as an ad specialty. You can embroider or print your logo on everything from socks and underwear to t-shirts, hats, and uniforms. Nametags, scarves, and tote bags are other examples of apparel that companies use to build their brands.

How does California’s Prop 65 affect my buying?

The Proposition 65 ballot initiative, created and approved in California, has far reaching effects. Also known as the Safe Drinking Water and Toxic Enforcement Act of 1986, Prop. 65 affects more businesses than those based in California. Any business that ships to this state must meet the requirements of this proposition.

Proposition 65 was overwhelmingly approved by the voters in California in order to decrease their exposure to toxic chemicals. Each year since 1986, the Governor of California has published a list of chemicals that are known, by the State of California, to cause cancer, birth defects, and harm to the reproductive system. Proposition 65 safeguards the citizens of California from these carcinogens and reproductive toxicants by ensuring that they will not come in contact with any drinks. The only way that any of the designated chemicals can be present in a mug or any other drink ware is if the item is labeled. The label gives the consumer the necessary information and protects them from unknowingly coming into contact with these chemicals.

The promotional products industry has had to address this issue by becoming largely Proposition 65 compliant. Many vendors have changed their processes to ensure that their custom printed promotional items comply with this Californian measure. Any failure to label promotional drink ware that does not meet these guidelines can be met with a civil lawsuit and heavy fines. Those companies who have not yet been able to make the necessary adjustments will label their items when shipping to California.

Eagle Print Dynamics distributes many custom printed promotional items that are Proposition 65 compliant. Not only is it good for the company´s bottom line to adhere to the guidelines, it helps to keep customers healthy. A healthy, happy customer is one who will return with more business.

How can I improve my Trade Show experience?

What makes a trade show really a trade show? Is it the fact that hundreds of people gather in one area to share similar ideas about a common interest? Is it because they want to see the newest and most innovative items in their field? A tradeshow is described as “an event at which goods and services in a specific industry are exhibited and demonstrated”. This is true and quite evident in the questions that I was asking prior, but as a tradeshow exhibitor you want to give your consumers the best experience at your booth. The reasoning for this is twofold. Firstly, you want to bring in perspective clients and secondly, you want to show old clientele why you are still on top of your game. We understand that tradeshows can be very difficult and stressful to plan. So we have put together a little guide to make your tradeshow experience the best it can be!

The first key element to recognize as a tradeshow exhibitor is that timing is everything. Start planning well in advance. Make a list or flow chart to see all aspects of what you want to accomplish at the upcoming tradeshow. For example, if you were going to be an exhibitor at a pharmaceutical expo the first thing to find out the size of your booth so you can start planning the layout. Decide what important information you want to take to the show, whether you want to bring specific samples, or equipment with you. Think of the best way to get attention from your target audience. Ask yourself questions like “should my company name be on the front of the booth or above people´s heads?” “Where will be the best place for my pamphlets?” “Do I need a catchy slogan?” Once all of these questions have been answered you can move on to the next step and that is focusing on your target audience. In the example above, machinery at a pharmaceutical expo, your target audience should generally be pharmaceutical manufacturers, or people that generally would want to produce medical drugs.

So now that you know what you’re bringing, and how you’ll be set up, how do you attract people to your booth? Well there are two basic options. The first is to have a great speaker. The second is to have an awesome promotional trade show giveaway. Let´s take a look at both routes, and start with the speaker. Looking for a great speaker is very tough, and could be very costly. But why would you pay someone whose knowledge might not be in your specific industry? Not to mention, who knows your goods and services better than you? You are running a business in a certain field because you have x amount of years practice under your belt, as well as the qualifications to back it up. Now let’s look at the second option then that we have and that is to have a great tradeshow giveaway. Granted this might be a difficult task in itself, but if you do research and find a qualified distributor of promotional goods, chances are they will meet your expectations. You can even avoid all the hassles of having to figure out what to purchase, by calling a trained promotional products consultant at Eagle Graphics. They will be able to point you in the right direction to find that perfect tradeshow item depending on your event/industry.

Finally, figure out the details. During your off season pre-tradeshow take time out figure out a few things: where should the tradeshow items go, how many should be handed out on the first day, should there be a contest to win the trade show giveaway, or a raffle of some sorts. Next rehearse your key points that you want to make, and try to memorize speeches that you might make during the course of time that you are attending. You don´t want to have to look down at your paper for important topics for two reasons. One, you break eye contact. And two, it may make you look uneducated and ill prepared. Speaking of eye contact, be sure to do this with people. This makes them feel that you are truly interested not only in what they’re saying, but that you’re respecting them as well. Once this is all said and done, you know how everything is going to be laid out, your target audience is narrowed down, trade show giveaways have been purchased in advance, and you have practiced, practiced, practiced, then take a break and rest up. Because it’s going to be a long few days at the convention/expo.

Exactly what are Promotional Products?

Promotional products are tangible symbols. They are usually imprinted with a company’s name, logo or message, and include useful or decorative articles of merchandise that are utilized in marketing and communication programs. They include ad specialties, business gifts, premiums, other identification applications, and recognition awards. When promotional products are distributed free, they’re referred to as advertising specialties. When the items are given in exchange for a purchase, deposit or financial contribution, they’re called premiums. Other kinds of promotional products are business gifts, awards and commemoratives.

What are Ad Specialties?

Have these key elements: An advertising or promotional message, Placed on (or with) a useful item, Given with no obligation. Take a look around your office. There’s a good chance you’ll find a wall or desk calendar; perhaps a coffee mug, a colorful mouse pad, a pen or a plaque that heralds your accomplishments. What about in your pocket or purse? Do you have an imprinted pen, key tag, pocket calendar, miniature flashlight, or nail file? What about your car? Is there a bumper sticker on your car, dealer decal or license plate.